Axiom Design Collaborative and DreamWorks Animation have been busy as, well, bees, teaming up on the style guide for Jerry Seinfeld’s beautifully animated and highly anticipated Bee Movie. Sweet is an apt description of the bright, optimistic style guide. Taking cues from the hive (hexagons and soft, dripping shapes), the art and packaging program features cheery pop confections that should have kids making a beeline for movie merchandise.
