Philosophy
Work together. Fraternize. Join forces. Hook up. Participate.
Axiom believes that the best work is a result of collaboration. Collaboration that’s more than part of the process…. it is the process. Collaboration that helps ideas emerge, and that pushes the best ones to the top. Participation that facilitates communication and makes for a smoother process. And teamwork that promotes creativity while forging a better environment and experience.
Indeed, we think collaboration should permeate every level of the creative process: internally with the design staff, externally with vendors and constantly with the client. We trust our clients, and honor the trust they place in us. So while we each have roles to fill, from designer to manager to producer, we are also, and always, collaborators.
PROCESS:
At Axiom, nearly all of our projects follow an identical, four phase process: Discover, Concept, Design Development and Implementation.
Discovery: The discovery phase is the most crucial. This is where we get to know you, the client, what you do and why you do it. We talk to your target audience. We figure the more we get to know and understand you, the better our chances for providing you with the right solution.
During Discovery, we also issue a creative brief outlining potential directions, timelines and results before we set out to design. This way, we all agree on where to go before we even set out on the path.
Concept: During the concept phase, we set out to solve the problem established during Discovery. Typically, we present several solutions, then work with you to evaluate and establish which solution works best. This is the fun part, and our speciality: offering conceptually sound, smart solutions that stand out in the marketplace.
Design Development: Once you’ve selected a solution we set out to design it in the most effective way possible. Our team of expert designers, production artists, writers, photographers, web programmers and animators collude to create the best end product for your needs. And we do in all while following a more specific production schedule, and within your budget parameters.
Implementation:
We care about the final product as much as the initial idea. In other words, we stick with you until the end. From expert file prepping to offset and digital printing and video, web and animation production, we can manage it all. We’ll even help with shipping as well. We keep the same team from concept to production to ensure that the end result matches what we set out to do, together.